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Privacy policy

 

Information on our use of Cookies

This website uses cookies to distinguish you from other users of this site. This helps us to provide you with a good experience when you browse our website and allows us to improve/enrich the capability delivered by this site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We have categorised our cookies to make them easy to understand, all but strictly necessary cookies require consent, which can be withdrawn at any time.

By continuing to browse the site, you are agreeing to our use of strictly necessary cookies.

Strictly Necessary

These are cookies that are required for the operation of our website, this includes the

submission of any type of form on our site.

 

Cookie

Purpose

 

CookieControl

 

This cookie is used to remember a user’s choice about cookies on ico.org.uk. Where users have previously indicated a preference, that user’s preference will be stored in this cookie.

 

 

__hs_opt_out

 

 

Allows you to opt out of cookies

 

__hs_do_not_track

 

This cookie can be set to prevent the tracking code from sending any information to HubSpot.

 

__hs_initial_opt_in

 

 

This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode.

 

 

__hs_cookie_cat_pref

 

 

A cookie is used to record the categories a visitor consented to.

 

 

hs_ab_test

 

This cookie is used to consistently serve visitors the same version of an A/B test page they have seen before.

 

<id>_key

 

When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login again.

 

hs-messages-is-open

 

This cookie is used to determine and save whether the chat widget is open for future visits.

 

hs-messages-hide-welcome-message

This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed.

 

hs_langswitcher_choice

 

This cookie is used to save a visitor’s selected language choice when viewing pages in multiple languages.

 

__cfruid

 

 

This cookie is set by HubSpot’s CDN provider because of their rate limiting policies It expires at the end of the session.

 

 

__cf_bm

 

 

This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection.

 

Functionality and Performance Cookies

 

Performance cookies allow us to see how the platform is being used, so we know what pages are being accessed and the delay between user actions etc. This data allows us to profile site usage and improve the sites flow and effectiveness.

 

Functionality cookies make our websites easier to use by remembering users’ preferences and settings.

 

Cookie

Purpose

 

Universal Analytics (Google)
_ga

_gali
_gat
_gid

 

 

These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.

 

__hstc

 

Tracking visitors.

 

hubspotutk

 

This cookie keeps track of a visitor's identity. It is passed to our CRM on form submission and used when deduplicating contacts.

 

__hssc

 

This cookie keeps track of sessions.

 

__hssrc

 

 

Keeps track of when a session is restarted.

 

messagesUtk

 

 

If you’re a visitor this allows you to chat with a representative of our team using our ‘live chat’.

 

 

Other

 

We use other analytical tools such as New Relic, Corigan, Semrush and Moz to ensure we optimise our digital web presence.

 

 

Third-Party Cookies

 

These are set by our partners and enable us to analyse the use of our website and better understand the profiles of visitors to ensure they are finding the information of interest to them on our website.

 

Cookie/Third Party

Purpose

 

Google

Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear.

 

 

Twitter

Twitter collects data through a range of plug-ins and integrations that is primarily used for ad tracking and targeting.

Linkedin

LinkedIn's marketing services enable website owners to gain insight into the types of users on their site based on LinkedIn profile data, to improve targeting of advertising.

 

Facebook and Instagram (Meta)

They place cookies on web browsers and you may then see a behaviourally targeted advertising from our business.

Microsoft Bing

Similar to how we work with Google we sometimes send data to Bing to determine what ads should be shown that may be relevant to the end user perusing the site.

 

Hubspot

Hubspot is a marketing automation platform and CRM system that we use to implement our marketing and host our websites.

Wistia

 

Vimeo

We embed videos and we collect analytics data including how long a view has watched the video.

 

Please note that third parties (including, for example, advertising networks, social media and providers of external services like web traffic analysis services) may also use cookies, over which we have no direct control.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

If you would like further information about how we handle data privacy, this can be found at the following link: https://softwareofexcellence.co.uk/legaldocuments/